European lootbox ban: how the gaming industry will change and what's in store for video game developers shortly
The gaming industry may face significant changes. The European Commission is studying the possibility of banning lootboxes and other methods of monetization in games available to minors. This decision could dramatically affect the business models of many popular projects.
Lootboxes have long been controversial among players, parents and lawmakers. Many consider them a form of gambling, especially dangerous for children and teens. Now, the problem is reaching a new level of discussion in Europe.
Banning them, however, is only half the battle. After all, a country or regulatory body must have the resources and professionalism to monitor compliance with these bans. And in Belgium, that doesn't work out.
The crux of the problem
Lootboxes are virtual containers with random game content that can be purchased with real money. Critics argue that such mechanics encourage gambling in players, especially young ones.
And there is indeed a lot in common, except that lootboxes, unlike the same online casinos, are quite accessible to children. It is no secret that adults approach gambling more responsibly. So, many people study the market to avoid getting involved with scammers. After all, in addition to 1win, Mostbet or Parimatch - casinos with a good reputation, you should stay away from many such sites on the Internet.
Yes, gambling operators actively advertise themselves on the market, talking about the many advantages. So, Mostbet talks about many games, and 1win attracts the most simple and understandable interface for beginners. And if you ask yourself how to register on 1Win, you can quickly find all the answers on an intuitive level. All the buttons are in prominent places, and when registering, you only need to fill in a few fields. Such simplicity should encourage newcomers to master gambling.
However, despite the aggressive advertising, gambling operators do not hide that they want to make money from their customers. In addition, online casinos can run most games in demo mode for free.
Impact on the global market
If the European Commission takes tough measures, it will affect more than just the European market. Major publishers will have to adapt their games for all regions to avoid creating separate versions for different countries.
Such changes may lead to a revision of the business models of many popular games. Developers will have to find new ways of monetization that will not contradict European legislation.
The gaming industry is on the threshold of serious changes, and the situation with lootboxes is very complicated. The decisions made in Europe may set a new standard for the entire global video game market. It remains to be seen how the situation will develop and what alternatives to lootboxes developers will offer.
