Clothing deal for Exeter's Andrei
Exeter mountain bike trial athlete Andrei Burton has joined forces with lifestyle clothing brand Saltrock in a partnership which will see the pair roll out a series of entertainment initiatives over the course of the year.
Burton is one of the UK’s most successful mountain bike trial athletes. He competes for Team GB and in 2013 was placed 6th in the UCI World Championships and 4th in the UCI European Championships.
He competes all over the world, holds three Guinness world records and has his sights set on breaking another in August.
Marking the launch of the brand partnership, Burton and Saltrock have created a feature video showcasing his draw-dropping skills all filmed in his hometown, Exeter and in his favourite riding spot, Dartmoor.
Commenting on becoming a Saltrock brand ambassador, Burton said: “I got to know the guys at Saltrock when they came to one of my shows. I love their clothing and they said I was a great fit for what they do and we decided to get together and come up with lots of exciting stuff!”
Richie Jones head of marketing and e-Commerce at Saltrock added: “We’re really happy to be working with Andrei. He is a great personification of the Saltrock brand and the authentic sense of outdoors adventure we stand for. This is the first step in a list of other exciting announcements coming from the brand this year.”