Woman on a bike

Along for the ride!

Sue Cade
Authored by Sue Cade
Posted Monday, October 28, 2019 - 9:50am

A fine example of a traditional butcher’s bike will go under the hammer on November 2.

The vintage 1930s bike was once used by a family-run butcher’s shop in Topsham to deliver orders to local people, before its practicality was made redundant with the advent of van deliveries in the 1950s. 

People from a certain generation have fond memories of this style of bike, also known as a baker’s bike, particularly from the much-loved Hovis bread advert of the 1970s. Interestingly, this advert has only recently been remastered by the British Film Institute after being announced as the most iconic TV advert of the past 60 years.

The bike is being sold by Chilcotts Auctioneers in a single lot with three traditional-style large shop posters which are not frequently available to buy.

Liz Chilcott said: “The bike is a real gem of a collector’s item and comes complete with its original wicker basket.

“Though I’m pleased to say that there isn’t an original string of sausages to go with it!”

The bike and set of posters has an estimate of £100 - 150. The auction commences at 10.30am at Chilcotts Silver Street sale room close to Honiton Community College.

chilcottsauctioneers.co.uk/

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