PR firm announces Chiefs sponsorship deal

An award-winning Devon PR and marketing firm has announced it is to sponsor the Exeter Chiefs.

Astley Media, based in Exeter, is sponsoring the Premiership Rugby side’s European Cup shirts, alongside other regional sponsors including Flybe, Centrax, SW Comms, Watson Fuels and Car Supermarket.

It is Astley Media’s first major sponsorship, and builds on work the company is already doing in sports marketing for several of its clients.

The announcement comes as the Rugby World Cup 2015 arrives in the West Country, with Tonga playing Namibia today (Tuesday September 29), the first of three matches at Sandy Park in Exeter. The European Cup starts after the Rugby World Cup in November. Exeter

Chiefs face group matches against Bordeaux Begles, Ospreys and ASM Clermont Auvergne.

Dan Pritchard, Astley Media Managing Director, said: “We are thrilled to announce that we are sponsoring the Exeter Chiefs. Whilst all eyes are quite rightly on the Rugby World Cup, we wanted to show our support of the Chiefs this season in a new way.

“They are a brilliant club and an outstanding brand to partner. We have a great track record in delivering fantastic sports-related marketing for clients, so this is a natural next step for Astley Media.” 

John Wood, Head of Corporate at Exeter Chiefs, said: “It gives me great pleasure to announce Astley Media as a key sponsor of the European Cup shirts. With their strong connections to rugby and of course Exeter, it’s a great fit between their brand and the Chiefs.”

Caroline Orr, Marketing Director at Astley Media, said: “We’re delighted to be sponsoring Exeter Chiefs. As a marketing and PR firm in the city, we wanted to embrace the rugby vibe this year and we’ll be showing our support and getting involved in lots of different ways through events and on social media in the coming months – starting of course with the Rugby World Cup.”

The firm, which provides a range of PR, marketing and design services for local, regional and national clients, is an Exeter Foundation XV company, working alongside the Exeter Chiefs to support a range of local charities.

For more information go to www.astleymedia.co.uk