A guide to using YouTube to market your business

Ask any business about social media marketing, and most will think about the likes of Instagram, Facebook, and Twitter. However, there’s one overlooked option which has more potential than any other social media platform: YouTube.

Right now, YouTube only sits behind Google as the biggest website in the world. Yet the immense reach of the platform is only the start. YouTube provides many different possibilities to boost traffic, generate leads, and ultimately grow your business.

If you want to reap the benefits, here’s a quick guide on getting started with YouTube to market your business:

Start with a strategy

As with pretty much anything, it all starts with a solid plan in place. Before you launch your YouTube channel and start firing out videos, there are a few questions you need to answer. For example, what goals do you want to achieve with this marketing venture? Is it simply to improve brand engagement? Perhaps the main target is to improve sales numbers?

Along with identifying your goals, you also need to put together an upload strategy. How many videos do you plan to create each month? How will you find the time to produce YouTube content regularly? When you can respond to these types of questions, you’ll know what direction to take your channel.

Get the right tools

If you’ve never entered the world of video production before, there are various different tools you will need to use. You want the videos to be professional – they’re a representation of your brand, after all. Consequently, equipment such as a 4k camera, professional lighting, and high-quality microphone are recommended starting points.

Also, video editing software is required. Sony Vegas and Adobe Premiere Pro are among the industry standard-bearers, but there are plenty of useful video editors available that are free to use.

Optimise your videos

You’ve created a video and uploaded it to your YouTube channel. Now what? Well, the work has only just begun. You must get the word out and promote your new content. Share it on your website blog, Facebook page, forums, etc. The more you push it, the quicker the viewer numbers will go up.

Along with this type of promotion, also ensure the video is search engine optimised. With SEO in mind, consider adding a target keyword in the video’s title and being as informative as possible in the description. Relevant video tags are also important.

Increase reach with YouTube Ads

You don’t even have to create videos on YouTube to utilise the platform. This is due to the option of YouTube Ads. With this multifaceted ad system, you can, for example, promote your business within other videos on the platform.

The only issue with YouTube Ads is trying to get the best out of the system. This is where a PPC company like Made by Factory comes in helpful. With their expertise, you can guarantee your ads deliver maximum results.

Stick at it

There’s no point in uploading one or two videos and then abandoning your channel. You must stick with it, post videos on a regular schedule, and continually build up your audience on YouTube.