How to Drive your Sales with HubSpot?

Surely, you've heard about HubSpot more than once, but you're not sure what it can do for you. Today “Eventige” Certified HubSpot Agency experts will put light on all your doubts around this platform and they will lead your business value into a strong and powerful marketing world. A tool you should count on if you intend to do Inbound Marketing is HubSpot. This is the way to improve your sales, you should be thankful to HubSpot.

How we can Define HubSpot?

HubSpot is a CRM software platform for Inbound Marketing. That is, help companies like yours to attract quality leads to finally convert them into customers. HubSpot was born in 2006 thanks to the discovery that traditional marketing was dead. Its founders, Brian Halligan and Dharmesh Shah, realized that buyers now had power. Therefore, there was no need to disturb them, but rather work to attract them. In this way, they started betting on Inbound Marketing and its conversion funnel with HubSpot.

Thanks to HubSpot it has been proven that Inbound Marketing works and that it can also be done from the same integral platform from which to perform different marketing actions. Thanks to HubSpot you can create all kinds of content to attract and retain customers. Turn all that traffic into sales opportunities and improve your client portfolio.

Let’ See HubSpot Works, but How?

Conduct email marketing campaigns creating and personalizing your emails. Thanks to this you can improve your clickthrough rates by increasing user interactions through your email marketing.

·         Create and manage powerful and optimized websites for different types of devices.

·         Develop a good SEO positioning and content strategy through the tools that will create authority within your domain.

·         Perform automated marketing through HubSpot workflows. In this way, you will spend less time in performing those tasks that become repetitive.

·         Create landing pages that generate more sales opportunities.

·         Develop social media marketing campaigns from your social networks for a better interaction with your target audience.

·         Publish quality content on your blog to attract a greater number of traffic and thus turn your readers into potential customers.

·         Measure the actual results of all your marketing actions using marketing statistics.

In short, with HubSpot, combine all the essential tools to adapt to the current sales process. You are facing a very easy to use platform. With a very intuitive interface that will allow you to have more time to close business than to enter data.

What are the Modules Founded in HubSpot?

Although it seems only one platform, the truth is that HubSpot works like three. We can say that this software is composed of:

ü  A CRM:

This Customer Relationship Management or Customer Relationship Management tool is free and very easy to use. It allows you to centralize in a single database all the interactions between your company and its customers.

ü  A Marketing Module:

This part is what many identify as HubSpot. This is the module from which you can create content, generate leads, automation flows, etc. This part of HubSpot has its free part, but with which you can do little. To get good results you will have to invest in HubSpot about 200 euros per month.

ü  A Sales Module:

Specializes in sales and monitoring of results. It has three levels being the first one free.

HubSpot: A Source for Sales Improvement

This CRM can be combined with HubSpot Sales. An optional plugin for Chrome or Outlook to boost your productivity. This extension analyzes the information in your database in HubSpot to perform much more personalized marketing actions, synchronizing your inbox with sales productivity tools.

Thanks to HubSpot Sales you can:

·         Send email sequences based on the needs of your customers, as well as past interactions.

·         Convert repetitive emails into a template that can be sent easily and quickly to your contacts.

·         Get real-time notifications informing of the opening of an email or the download of an attachment for proper tracking.

·         Complete the records of your contacts automatically thanks to its database with more than 20 million different companies.

·         Make calls with just one click and even record conversations for better information that you can automatically store in the history of each of your contacts.

·         Schedule meetings thanks to the synchronization of your calendar with the availability of your customers.

·         The combination of these modules, the marketing and the sales, will allow you to considerably improve your sales without having to invest too much time in entering data, sending emails, etc.

Advantages of HubSpot for Small and Medium Enterprises

Having a CRM as a sales strategy is very beneficial for all kinds of SMEs. You can also face the need to be a great company to take advantage of this platform, in this case “Eventige” Certified HubSpot Agency experts will help you to lead your business. You just have to adjust your needs to its different modules, as well as your budget.Within HubSpot there are free tools that may be more than enough for a small and medium business. Read contracts, price and permanence well. Make your accounts and discover advantages such as:

·         Increase your conversion rate.

·         Automate your marketing actions.

·         Get better information from your target audience to expedite the work of the sales department.

·         Monitor your business opportunities.

·         Analyze and measure the results to correct errors.

·         All this, from the same platform that, well used, can bring great benefits to your company.