What Goes into the Video Production Process for Digital Branding?
Today, the bulk of consumer traffic comes from well-optimized websites and engaging viral videos. Videos have become a major driving force for digitally marketing your brand. Every available platform on social media is flooded with advertiser videos. This is primarily because the internet has made video broadcasting extremely simple and accessible.
Most users tend to search for videos on home web pages to understand the product or services. To get ahead of the curve, you should also add videos to your roster, for which you will have to consult a specialised production agency. The process of producing a video is relatively straightforward, but there are many steps involved. Let’s take a look at some steps that are involved in the video production process.
Pre-Production
Pre-production is the first stage of creating any video. The steps involved in pre-production are:
- Assessing your overall strategy and determining the goals you want to establish through your video
- Determining the scope of the entire video and the corresponding budget
- Creating a story around which the video will revolve
- Setting a timeline for the entire project with a finish date in mind
- Creating a script for the video which includes dialogue, if any
- Finding actors and characters that will feature in the video
- Hiring a production team and determining the equipment you will need
- Scouting a location for the shoot
Completing these tasks will finish your pre-production. Now you may move on to the next stage.
Production
The production phase is where your video takes form. It is the phase where all the raw materials for your video are created. The steps involved in this phase include:
- Setting up equipment for the video. This includes floodlights, overhead lens, and camera lighting to ensure everything is clear and visible. Boom mics and additional recording need to be done to ensure the sound is legible.
- If your video includes interviews with individuals, then they need to be shot. If your video is animated, the animators will start the process and get all the required scenes.
- If your video includes voice-overs, then they will be recorded in this stage. In the case of animated videos, if there is a narration, then that will be recorded.
- If the people in your video have done their shooting, you need to shoot a few extra scenes that will play as transitions between sections and for the intro/ending. This is known as a B-roll.
Suppose you have a specific vision with regards to the tonality and overall structure of the video. In that case, you will have to emphasize the same to the person managing the entire production. If you have a particular visual aesthetic or a specific animation style in mind, you will have to communicate the same to the animators.
Post-Production
This is the final stage of video production. This stage is mainly presided over by the producers and the editors. The material gathered in the production phase will be compiled and organized before heading to the editors. Post-production involves:
- Sequencing the footage and interviews
- Producing the final story
- Selecting the background score
- Editing the video for consistency
- Reviewing and approving the edits and sound by you
- Delivering the final product
This is generally the most prolonged phase of production and also the most important. It takes a significant amount of time and effort to get through this phase, so it’s better not to rush the team at this stage.
Wrapping Up
Now that you have some idea of the video production process, you know what to expect when hiring a video production agency. Most agencies will walk you through this process themselves, but a reputable and reliable brand will make sure you are a part of it.
