Optix Solutions promotes Paul Lawrence to Director of Design
Exeter digital marketing agency Optix Solutions has promoted Paul Lawrence to Director of Design after his successful first year with the company.
In this new role, Paul is responsible for directing Optix Solutions’ design offering, ensuring the agency’s studio output delivers against its proposition to ‘engage, support and delight customers at every touchpoint’.
The promotion stems from his outstanding contribution to the design department over the past year, implementing client discovery sessions in a team, brand design from the ground up or evolutionary, through to Digital UX wireframe and interface design. Accounts Paul has contributed to include an ongoing campaign for Michael Spiers, rebrand for CA Tech Talent and supporting on mental health service NHS TalkWorks campaign specifically targeting males.
Supported by the in-house marketing team, Paul also spearheaded a recent re-brand for Optix including the launch of a new website.
He said: "I am honoured to be recognised for the results achieved to date. It’s a team effort; we work collaboratively and every day I appreciate my colleagues’ experience and support in creating the best crafted designs to meet clients’ high ambitions and expectations.
“After many years of experiencing agency life, at this stage of my career where I can make a difference, it now feels that I have found a company and fellow teammates that makes my role feel like home.”
His 25-year design career to date has included heavyweight stints as Lead Designer for Virgin Media, Mercedes-Benz and most recently Nvidia, for whom he created and evolved branded digital projects, as well as designing and developing digital campaigns across responsive web, social and campaign platform.
James Dawkins, Co-founder and Creative Director of Optix Solutions, said: "Paul’s expertise brings a critical additional skillset to the business. This promotion reflects my ambition to keep the entire agency working as a collaborative, integrated unit."
