Digital Marketing

Optix MD recognized on 40 over 40 list for his ‘fantastic journey and achievement’

Authored by Sue Cade
Posted: Fri, 06/21/2024 - 7:38am

Rob Stevens, MD of Optix Solutions in Exeter has been named on Campaign’s prestigious ‘40 over 40’ list.

Now in its eighth year, this awards scheme is dedicated to giving individuals the chance to inspire and be inspired by other like-minded professionals.

Rob’s accolade came not just because of his current role at Optix which he took on in 2019, but in recognition of his path to his success which includes an extremely dark period earlier in his life, when he became homeless, starving, depressed and seriously contemplating suicide.

However, this experience helped to...

Three marketing experts from Optix Solutions

Optix announces strategic appointments for new Executive Leadership Team

Authored by Sue Cade
Posted: Wed, 06/12/2024 - 1:36pm

Exeter-based creative and digital marketing agency Optix Solutions has made two key hires to support future growth plans.

Candice Short joins as Operations Director, bringing 15+ years of industry leading skills from brand management and design to business strategy from her work in London and the South West with agencies including Illumination, Design Bridge and Bray Leino. She also ran a successful SME for 3 years.

Growth Director, Ali Newton has extensive experience of building and leading sales and marketing teams to deliver revenue growth through data-driven, strategic...

Get-Found: Embracing Gen Zs Inherent Digital Marketing Talents is Key to More Effective Marketing Campaigns

Authored by News Desk
Posted: Thu, 06/22/2023 - 9:17pm

Digital marketers and agency owners find themselves in a unique position nowadays. In the early phase of social media and digital marketing, you had to undergo an extensive education and training to enter the professional world. However, the available options were rather limited.

Today, a new generation of marketers has emerged, comprising individuals who grew up during an era of complete digitalization. These individuals have a complete understanding of the inner workings of digital marketing and social media.

Many marketers face challenges in discovering the tone of...

Head of Digital at Optix Solutions

Jack Warne promoted to Head of Digital at Optix

Authored by Sue Cade
Posted: Mon, 04/24/2023 - 8:57am

Exeter digital marketing agency Optix Solutions is pleased to announce the promotion of Jack Warne to Head of Digital.

Jack joined Optix in January 2020 as Marketing Manager. Since then, he has been instrumental in developing innovative marketing strategies and delivering high-performing marketing campaigns.

He helped to establish Optix Solutions’ Digital Academy, a training provision supporting the upskilling of digital skills for businesses across the South West and UK, and has spearheaded new internal initiatives including a weekly podcast, ‘More than Digital Marketing...

Group of people by the coast

Optix Solutions announces new partnership with website developer morphsites

Authored by Sue Cade
Posted: Tue, 03/07/2023 - 8:30am

Exeter digital marketing agency Optix Solutions has revealed a new collaborative partnership with Ilminster-based website developer morphsites .

The collaboration means clients will benefit from a wider range of marketing and development services that is set to rival those provided by larger agencies.

Although remaining as separate entities, the two businesses will work together in a seamless way to deliver a superior client experience.

Optix Solutions founding partner Alastair Banks explains the reasoning behind the move. “Ours has been a successful agency from the...

Optix Solutions team recording their podcast

Talking all things digital marketing with new podcast launch

Authored by Sue Cade
Posted: Mon, 11/21/2022 - 2:37pm

Digital marketing agency Optix Solutions has launched a podcast that aims to disseminate the latest trends in this fast paced sector.

More Than Digital caters to all levels of expertise covering a range of topics from what’s happening in the Metaverse to up to date news from the world of SEO, PPC and social media marketing.

Senior Digital Marketing Manager and Head of Training, Jack Warne says “We decided to make the podcast to provide clients and anyone else interested in digital marketing with an accessible way of accessing updates from the industry as another way of...

Director of Design Paul Lawrence

Optix Solutions promotes Paul Lawrence to Director of Design

Authored by Sue Cade
Posted: Wed, 10/05/2022 - 10:40am

Exeter digital marketing agency Optix Solutions has promoted Paul Lawrence to Director of Design after his successful first year with the company.

In this new role, Paul is responsible for directing Optix Solutions’ design offering, ensuring the agency’s studio output delivers against its proposition to ‘engage, support and delight customers at every touchpoint’.

The promotion stems from his outstanding contribution to the design department over the past year, implementing client discovery sessions in a team, brand design from the ground up or evolutionary, through to...

Matt Fletcher and Lulu Williams from Optix Solutions

Summer sees growth for the team at Optix

Authored by Sue Cade
Posted: Tue, 08/16/2022 - 10:46am

The summer months are proving bright for Exeter digital marketing agency Optix Solutions with two new faces added to the team.

In July, Matt Fletcher was appointed as Digital Marketing Manager. Matt has a wealth of marketing experience across multiple disciplines including brand & digital strategy, SEO, email marketing, and social media.

Before joining Optix, his career was predominantly in the travel and leisure sector, including leading the brand marketing strategy and championing an integrated, multi-channel campaign approach for two well-known national self-catering...

Clock showing 3pm

Clocking off early in August

Authored by Sue Cade
Posted: Mon, 08/08/2022 - 12:55pm

Exeter digital marketing agency Optix Solutions has launched a new summer initiative enabling all team members to enjoy an earlier start to their weekend - by finishing at 3pm on Fridays throughout August.

The concept of ‘Summer Fridays’ isn’t new; in 1960s New York, advertising agencies closed early during the warmer months giving ad execs the chance to beat the traffic in the dash to their weekend haunts in the rural Hamptons.

Introducing a similar scheme to Optix was the brainchild of the company’s shadow board, a three-strong group of younger team members whose role...

Launch hires sales director to continue growth in 2022 

Exeter-based paid media agency, Launch, has appointed Stephanie Iles as Sales Director. Steph joins the agency from SearchStar (now Adapt Worldwide), where she worked for over 5 years as a New Business Director.

Steph will help Launch to reach new prospects, aligning the agency’s services with individual business goals, and being a first port of call for brands to learn more about how Launch can help them achieve their aims with clever digital strategy and paid media.

Steph says: “I’ve worked and travelled across the world during my career, but my heart is in the South...

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