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Design’s a Walk in the Park for The Gro Company
It comes with great excitement that The Gro Company, the UK’s leading baby sleep brand, announces the arrival of Amy Walker as Design Manager.
Amy’s appointment will see her create fluid collections with a unique and recognisable handwriting for the Gro brand that families have become to know and love over the past 17 years.
Amy brings with her over 10 years’ experience and joins the team from Lazy Jacks, a successful lifestyle brand in Devon, where she was the Senior Designer. Before that Amy worked for hugely influential brands including Reebok and Weird Fish. Amy’s experience lies in creating strong, commercial stories throughout a collection, making her the perfect candidate to lead the brand in this area. Amy begins her role starting the design of the SS19 collection, where she aims to build upon Gro’s strong brand identity with a new modern twist.
This new role will see Amy design and plan ranges for both UK and international markets. She will also create trend and colour forecasts for upcoming seasonal launches, as well as travelling to suppliers and different countries across the world to find new and innovative fabrics. This is an exciting new role for the brand and will be integral in ensuring the market leader keeps its finger on the pulse to ensure its designs continue to stand out in store.
Commenting on her new role Amy said: “Being a mother, the Gro Company has always been the trusted and well-loved brand in our home. I am excited to be heading up a well-established team of innovators at Gro and look forward to moving the brand’s vision forward.”
Rob Pascoe from the Gro Company added: “We are thrilled to have welcomed Amy to the team. Her appointment is a new role at The Gro Company and is sure to provide invaluable support as we continue to offer parents the best sleep products on the market. Thanks to 17 years of expertise, we are very proud to be the brand parents trust when it comes to selecting sleep products for their baby and we want to ensure we satisfy the need for style too - We are confident that Amy is the best person for the job.”