Next time you take your shoes in for repair or have a key to cut or a watch needing repair, you may well come across the name Timpson. Established in Exeter since 1903 there are now 315 Timpson shops throughout the United Kingdom. So how has this company survived for so long and what have been the highs and lows along the way?
Customer and Employee Care are at the heart of Timpson’s success and foresight and the ability to read the market has truly saved their bacon. We have a saying here at The Plum Consultancy: “Hindsight is a wonderful thing, foresight is even better!” –...
Does the use of Video make a difference to Business Results? The answer is YES! Based on a great deal of research over the past two years, there is no question that the age of video marketing has begun. Video is expected to grow by 55% this year as the Top Format for Content Marketing. Add to that the fact that Videos have 41% higher click through rate than text and that videos are shared 1,200% more than links and text combined and you start to get the picture!
At The Plum Consultancy we have first hand evidence of how our virtual video product PropVid is helping clients out...
“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living” Nelson Mandela
The same is very true about business – find the passion and you will find a great business. Without passion you may as well shut up shop and go home! If your passion has waned for your business, re-ignite it fast! Or be prepared for more passionate competitors to keep chipping away at your market share.
Do a little bit of research – use www.surveymonkey.com at the basic entry level which is free and find out from your customers whether...
If you think marketing is just a waste of time and that your products and services will just sell themselves – look around you and wake up! Some of the biggest names in retailing have been hitting the fan over the last few years because they haven’t woken up to the changing face of consumerism. The ‘just sit tight and it will go away’ syndrome only leads to one result: FAILURE.
In order to survive and prosper, you need to change your Mind Set. Hands up all those who are perfectly content with their level of business, profitability and customer base? If you are sitting there smugly...
Have you taken a good look at your local high street lately?
The Plum Consultancy is based in Exeter, Devon and some interesting and ground-breaking experiential retailing has arrived in this fine city. The type of retailing which sets companies apart and gets people through their doors and queuing out into the street.
Why? Because new concepts in retailing have been designed to affect all the senses in an exciting and enticing way. What these stores offer the consumer is a ‘full-on’ experience of their commercial offering. They wrap you in their branding with exciting use...
15 Minute Wonders - a business seminar with a difference - is due to be hosted at Buckerell Lodge, Topsham Road, Exeter on 17th January 2013.
Based on the Pecha Kucha and TED concepts of keeping presentations concise, fast paced and generating curiosity, Southwestfd have brought together some of the region’s most professional public speakers for an evening of 15 minute wonders. Each speaker will present for 15 minutes on a key business function, giving you a valuable insight into how to improve your business success.
There will be a speaker panel Q&A session and the...
How to Make Pop Ups Like a Reputable E-Commerce Site There are many ways to increase the sales on your e-commerce website. But, there is one method that consistently outperforms all others. That method is email marketing.
However, there is a lot to consider when it comes to email marketing for e-commerce websites. There are plenty of ways things could go wrong which may leave you abandoning email marketing for good.
But, abandoning email marketing for good is the worst possible thing you could do. Instead, take a little time away from your busy schedule and learn how to use...
Exeter-based Absolute PR and Marketing is strengthening its expertise in the leisure and tourism sector after being appointed by Warm Welcome Hotels to provide strategic PR and marketing consultancy.
Warm Welcome Hotels comprises The Bedford Hotel in Tavistock and the Two Bridges Hotel near Princetown in the heart of Dartmoor. The hotels provide traditional accommodation and award-winning dining. The hotels are also a popular choice for weddings and corporate events..
Absolute PR and Marketing will deliver targeted support to boost the profiles of the two hotels through...
Join us on Friday 9th May for our fifth b2b Business Breakfast at the home of the Exeter Chiefs
A networking morning for all to enjoy a hearty breakfast & listen to our special guest speakers Marc Astley & Dan Pritchard of Astley Media & The Exeter Daily
The morning will begin with networking from 8.15am followed by a full English breakfast at 8.30am . Our speaker will commence at 9.00am finishing up at 9.45am
FOR MORE INFORMATION CLICK HERE
Tickets are available to book direct with the Sandy...
The 1st March marked the arrival of a new Marketing & Design business based in Exeter – Doodlebug Marketing & Design.
The company has been founded by Zoe Keeping and Ben Hicks who have seen, and firmly believe that through building strong customer relationships and providing high quality marketing and design services, positive results are achieved.
With a combined experience of over 20 years Ben and Zoe have worked together in various roles for the past 5 and, in early 2014 realised that by joining forces there was a real future opportunity for them both.
